THE TRUTH ABOUT CVs – WEBINAR MASTERCLASS | The CV & Interview Advisors

Everyone’s Talking About CVs. A Lot of It is Wrong.

There’s never been more advice on CV writing. There’s never been more confusion, either.

AI tools, recruitment myths, contradictory opinions. Job seekers are stuck in the middle, trying to work out what actually works.

This webinar cuts through the noise. There’s no recycled ‘top 10 tips’ – just genuine, cutting-edge insight into what makes an effective CV in today’s market.

Delivered by The CV & Interview Advisors, who are award-winning, 5-star rated, and trusted by many recruiters, leading professional bodies, and job boards. We’ve delivered over 5000 webinars to millions of people.

Should You Do It Yourself, Use AI… or Hire a Pro?

We break down the real pros and cons of:

DIY CV writing
AI-generated CVs
Online templates
CV builders
Paid-for services

What are recruiters actually saying? What do employers really think? What does the latest data show us?

Why Most CV Advice Fails

A strong CV isn’t just writing. It’s psychology, marketing, storytelling, and recruiter behaviour combined. In this 50-min session, we explore:

Why skills and experience alone are not enough
The ‘Holy Trinity’ of successful job applications
Why storytelling and evidence drive decisions
How to prove ROI and commercial value
The psychological mistakes job seekers repeatedly make

It’s about recruitment best practice, psychology, neuroeconomics, and marketing principles – all while remaining authentic.

What Recruiters and Employers Hate (But Rarely Tell You)

We reveal the most common mistakes damaging applications including:

Generic CVs
Weak positioning
Task-based CVs with no outcomes
ATS misconceptions
Keyword stuffing
Low-effort AI content
Applications that fail to target the role properly

We also cover why outdated myths like the ‘2-page CV rule’ refuse to die.

A Complete Job Application System – Not Just a Document

This isn’t about creating a prettier CV; it’s about building a repeatable job application strategy that allows job seekers to hyper-target their CV, but in minutes, not hours.

We explain the methodology and application system used by CVIA to help professionals position themselves more effectively in a highly competitive market.

We teach attendees how to reverse engineer a job description and build/refine their CV based on the job title, job mission, and key requirements.

This section alone is priceless.

Meet the Hosts

This session is delivered by Matt Craven and Alistair Morris, two experienced career experts from The CV & Interview Advisors who have spent many years helping professionals, executives and organisations understand what really works in today’s job market.

Matt Craven is the Founder of The CV & Interview Advisors. He is a recognised thought leader in personal branding, CV strategy, LinkedIn, career advancement and thought leadership. With a background in recruitment, sales and operations, Matt has grown The CV & Interview Advisors into a market-leading business with a global client base and partnerships with leading professional bodies, institutes and associations.

Alistair Morris is a former business owner and senior recruiter, with over 10 years’ experience helping professionals and executives move forwards in their careers. As Lead Presenter and chief CV and LinkedIn profile appraiser at CVIA, he has critiqued thousands of CVs and LinkedIn profiles across a wide range of sectors.

Bring This Webinar to Your Audience

We run this session free of charge for:

Recruiters
Job boards
Professional bodies
Membership organisations

If you’d like to discuss running the webinar for your audience, we’d be happy to talk.

Enquire About a Session

The Truth About CVs – Webinar Masterclass