What Recruiters See on LinkedIn and How to Create a LinkedIn Profile That Attracts Top Roles & Secures Interviews

Most people recognise that LinkedIn is a good place to be if you are seeking a job. The platform advertises millions of vacancies and recruiters use it extensively to source talent for jobs.

I would hazard a guess that plenty of people know that recruiters use a different version of LinkedIn to the average user. The options are Recruiter Lite, RPS, RPS+ and Recruiter Corporate.

Under the bonnet

What a lot of folks don’t know is that things look a bit different under the bonnet of the LinkedIn recruiter licenses, and what recruiters see isn’t what you might think.

Their initial view of applicants is somewhat limited. In certain scenarios, they are not looking at your whole LinkedIn profile - they are looking at a summary of it. This means that certain elements of your profile become disproportionately important.

Your Headline

When recruiters are viewing a list of candidates in their vacancy (Project) pipeline, they will see your photo, Headline, and a summary of your career history. This very limited information must sufficiently get their attention for them to click through and view your full profile.

Once they are viewing your full profile, the About section and your Positions do the heavy lifting, but getting their initial attention usually hangs on the relevance of your Headline. This is where you have 240 characters including spaces to sell your relevance to the role.

What not to do

With this in mind, you can safely assume that IT Project Manager at BP, CFO at Fujitsu, or HR Business Partner at KPMG will not suffice. Of course, this is LinkedIn’s default, and it pulls across from your job title and employer. The problem is that it doesn’t give the recruiter anywhere near enough information to long/shortlist you.

Do this instead

Think of the Headline as your opportunity to explain how you are an appropriate candidate for the job. Something like ‘CIMA qualified CFO with extensive experience of delivering major transformation and M&A integration programmes for large IT services businesses’, would be more helpful.

Further guidance

Obviously, we are just scratching the surface of the subject here. Writing a LinkedIn profile that will get you long listed, then shortlisted, then into the interview room, requires more than just a decent Headline.

That’s why we are running a live 50 min webinar on Friday 31st July at 12.00PM BST that will give you the blueprint to creating a LinkedIn profile that will genuinely attract recruiters and secure interviews for top jobs.

Register below and we will show you exactly what recruiters look for, how LinkedIn ranks profiles, and the changes that dramatically improve your chances of being found and invited to interview.

The session is suitable for all, especially qualified professionals, senior managers and executives.

You can register here: https://attendee.gotowebinar.com/register/8811980318407731295?source=Newsletter