The WHO-S-E-E-S Formula: Writing a Powerful LinkedIn ‘About’ Section

Your LinkedIn ‘About’ section should not be a dry summary of your CV—it should be a compelling personal narrative. Use the WHO-S-E-E-S formula to structure it effectively:

The WHO-S-E-E-S Formula:

• WHO: Who are you? Introduce yourself in a professional yet personal way.

• S: Strengths – Highlight your key skills.

• E: Examples – Showcase specific achievements with data or tangible results.

• E: Ethos – What are your professional values or work philosophy?

• S: Skills – List key competencies relevant to your field.

Example Opening Paragraph (First 3–4 Lines Are Critical!)

"I am a results-driven digital marketing strategist with a passion for increasing brand visibility and customer engagement. With over 10 years of experience, I have successfully led teams to deliver data-backed campaigns that have increased conversion rates by 35%."

💡 Pro Tip: The first 3–4 lines of your ‘About’ section must be compelling because they are the only part visible before clicking ‘See more’.

Quick Exercise:

Draft your LinkedIn ‘About’ section using the WHO-S-E-E-S structure. Make sure it includes at least one quantifiable achievement.