LinkedIn Recommendations: How to Build Social Proof

Much like Google Reviews or Trustpilot, LinkedIn recommendations act as professional testimonials that build credibility and increase trust with recruiters and decision-makers. In fact, profiles with strong recommendations are 3x more likely to receive job opportunities.

How to Get High-Quality Recommendations

🔹 Diversify Your Sources – Ask managers, colleagues, stakeholders, and clients to showcase a well-rounded view of your expertise.
🔹 Be Specific – A strong recommendation should mention a particular skill, project, or achievement rather than a generic "Sam was great to work with."
🔹 Offer a Trade – Writing a recommendation for someone first often encourages them to return the favour.

Example Recommendation Request:

"Hi [Name], I really enjoyed working on [Project X] with you. It would mean a lot if you could write a short recommendation highlighting my contributions to [specific task or achievement]. Happy to return the favour!"

📌 Pro Tip: Strong recommendations include specific figures (e.g., "Sam’s SEO strategy increased organic traffic by 50% in six months").

Quick Exercise:

Reach out to three colleagues today for LinkedIn recommendations using a personalised message.