What makes a good value proposition?

What makes a good value proposition?

Let's first start by explaining what a value proposition is. It sounds terribly fancy but it's simple when we break it down. We'll then go explain why it's important to put together a great value proposition and how to write one.

What is a value proposition?

Simply put, a value proposition statement is the value that you're proposing you can offer a future employer.

How do you add your value proposition into your CV?

• Write it into your professional summary

• Add it in the first line of your CV

• Explain what 'value' you can bring to the company

The main place it sits is the profile or what some people call the professional summary. It sits at the top of the CV and it will tell people what you are and then what you've got to offer.

Why is it important to create a strong value proposition?

That value proposition is important because it's really your elevator pitch. It's the purpose of you as a professional. It's the number one thing that you feel you offer.

Can you give any value proposition examples?

For example, a member of our team might describe their value proposition as:

As a personal branding specialist who's an expert in creating high impact personal branding collateral such as CVs and LinkedIn profiles that significantly improve our clients' ability to secure a high-paying job.

So that's a value proposition.

It's the value that they are proposing they can offer to somebody who might be looking for that kind of thing. So, you've got to find your own value proposition. You need to find your own version of the example above related to your talents.

How do you write a compelling value proposition?

Describing how you can add value to another organisation is the crux of your value proposition. Start by explaining what you are, then explain the number one 'thing' you do as a professional, and finally, describe the benefit an employer will derive from this 'thing' that you do.

This 'thing' revolves around your purpose - for example, the purpose of our team is to write CVs. The purpose of a CFO might be to embed financial management and financial governance capability across organisations. The purpose of an IT Project Manager might be to scope, plan and deliver £multi-million IT infrastructure projects in the banking sector.

Get the experts to write your value proposition

If you're not sure how to start writing YOUR value proposition, we can help. We've helped over a million people in over 70 countries around the world on their career journey.

We've created thousands of CVs and LinkedIn profiles.

We have a large team of 5 star rated personal branding specialists who increase your chances of securing your next role by 40%. Ready to invest in your career and become more likely to get that higher paying position? Head to our professional CV writing services.

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