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Join us for a high-level ‘Temple Brown Consulting’ webinar all about the risks and opportunities that exist within LinkedIn.

If we asked a group of senior executives what their company’s most viewed external communication channel was, they would typically say their website. However, given the fact that LinkedIn is where professionals do their due diligence on each other, the answer in many cases should be LinkedIn. For even modest sized companies, there will be more ‘meaningful’ interaction with the LinkedIn profiles of your market facing employees and management team than there will be with your website.

With 500 million members, it is the largest database of prospects, customers, suppliers, JV partners and potential employees in the world.

Interestingly, £thousands, probably £hundreds of thousands are spent on company branding but most company’s employees have terrible LinkedIn profiles that do not support the company’s brand message or indeed, present the employee in a positive light whatsoever.

This session is all about the risks but ALSO the opportunities that LinkedIn presents. The webinar will cover:

  • The importance of personal branding and your industry profile
  • Why LinkedIn should be one of your key sales and marketing pillars
  • How some companies are using LinkedIn to make £millions
  • A section by section guide to writing an effective LinkedIn Profile
  • How to use marketing techniques in a LinkedIn profile
  • How to increase your visibility, sell yourself and network through LinkedIn
  • How to develop a thought-leadership strategy for business development purposes

These webinars have been described as “truly inspirational” and “genuinely outstanding”.

This is a live webinar with a Q&A session at the end for you to ask any questions.

Webinar presenter: Jo Murchie

Joanna Murchie is an award-winning CV writer, careers consultant and interview coach, with a Masters in English from Cambridge University. She also has personal experience of the challenges faced by military spouses, having been married to the Royal Navy for 14 years.

With a background in senior management in the international media sector, she has wide experience in leadership, sales, marketing, media production and recruitment. Having started out with the BBC and various independent production companies, she became the youngest ever Director of Sales for Warner Bros. International Television, closing record-breaking multi-million dollar deals in over 50 countries worldwide for titles including the Harry Potter films. After starting a family in 2008, she took the life changing decision to be a stay at home mum, retrained as a careers advisor, and joined CVIA in March 2015.

Passionate about all things CV-related, Joanna is often called on as a go-to expert by BBC Radio, and regularly writes for the national press on the subject. She also enjoys public speaking, presenting workshops and delivering webinars on behalf of CVIA. In 2013 she was awarded a News Woman of the Year Award for her services to those seeking employment, and in the same year was named as one of UK Mumpreneur’s Top Ten International Businesswomen.

Webinar presenter: Matt Craven

Matt is Managing Director of The CV & Interview Advisors and The Career Enhancement Network and has been in the Personal Branding / Career Enhancement business for many years.

Matt began his career in sales, soon progressing to Sales & Operations Manager before moving into recruitment with Europe's leading specialist recruitment provider. He has recruited into many sectors from junior contract recruitment through to senior executive headhunting and everything in between. Matt's recruitment career culminated in a senior management role, responsible for multiple divisions and large teams across London.

In 2006, Matt took 'the leap' and set up The CV & Interview Advisors. He has become a well-known and well respected thought-leader within the world of Personal Branding and has developed a number of unique frameworks that have resulted in partnerships with leading organisations such as IPSE, CIMA, ACCA, CIPFA, BCS, BECTU and many others. Clients include leading brands such as London Business School and Deloitte who recently described The CV & Interview Advisors as world class providers of personal branding services.

Webinar presenter: Alistair Morris

Alistair's role within The CV & Interview Advisors is to act as their lead CV and LinkedIn profile appraiser - he has reviewed over 20000 CVs for individuals across all sectors to date - and to manage relationships with its wide variety of webinar partners, which include leading chartered institutes, job boards and recruitment businesses. His experience includes: several years in the corporate world, primarily in a variety of sales and operations roles; several years working within the executive search industry, both permanent and contract sectors; and several years working for The CV & Interview Advisors. Alistair is passionate about providing individuals with valuable insight into how their critical Personal Branding tools – primarily their CV and LinkedIn profile - are really used by recruiters and hiring managers.